Product presentation that helps customers decide
Shoppers cannot touch your products, so the page has to do the work. We help you present every item clearly, consistently and in a way marketplaces and search engines understand.
- Listing audits
- Visual guidelines
- Catalogue structure
What’s included
Three ways to work on product presentation. Each can be booked on its own or combined with other services.
-
Best sellers first
Listing audit and rewrite
A detailed review of your key product pages, with improved versions and reusable templates.
- Titles, bullet points and descriptions
- Attributes, variants and search terms
- A template so new listings follow the same standard
-
For photographers or in-house
Visual guidelines
A practical brief so every product photo answers the same questions.
- Required angles, backgrounds and image sizes
- When to use packshots, details and lifestyle images
- A checklist for consistent results across the range
-
Categories and data
Catalogue structure
A catalogue that is easy to browse, filter and maintain.
- Category tree, filters and naming conventions
- Clean variant and attribute data
- Rules for adding new products without creating a mess
How it runs
A clear sequence, so you always know what happens next and what we need from you.
Audit
We review your best-selling and most-viewed products against clear criteria.
Standards
We agree a listing template, a photo brief and catalogue rules.
Rewrite
Key listings are rewritten and worked examples are delivered for your team.
Hand-over
Your team learns to apply the standards to the rest of the catalogue.
What changes for you
- Product pages that answer common questions
- A consistent look across the whole catalogue
- Fewer returns caused by unclear descriptions
- A repeatable standard for every new product
Common questions
Do you take product photos?
We write the brief and review the results. The photography itself is done by your photographer or team.
Can you work in our marketplace accounts?
Yes, with access you grant, or we can deliver files for your team to upload.
How many products can you cover?
Most projects start with the products that bring the most traffic or revenue, then the standard is applied to the rest.
Ready to talk about your store?
Send a few lines about your business and what you would like to improve. We will reply by email and suggest a sensible next step.